Keeping in touch with your fans is key to building a solid relationship with them. While you can do this via social media, email is an even better way of communicating. Many people will delete their social media accounts for a variety of reasons. However, most are less likely to delete their email account, considering that so much of our daily lives require them in today's society.
Any time you have an opportunity to interact with fans, it is crucial that you obtain their email addresses. This can be done after your shows during the meet and greets, exhibiting events, or through your artist website.
- You can send an email to your fans regarding your upcoming shows or events.
- You can send an email to your supporters about your upcoming music. Consider giving them a sneak peek before the release date.
- You can send an email regarding your newly released merch line. Consider offering those on your email list an exclusive discount.
Keep in mind when sending your email list, you want to "bcc" or "blind copy" all recipients. This will keep the email addresses concealed when you hit send. When sending out these communications, your fans' privacy should be your number one concern. You may also use newsletter services such as Constant Contacts. They use stunning templates to create newsletters for you and will send out your email blast with privacy protocols already in place.
Also, no one likes to be bombarded with multiple emails a day. Try to keep your emails reserved only for major announcements. Otherwise, you will run the risk of your supporters unsubscribing from the email list or blocking you.
Always keep your supporters in mind and do your best to keep the lines of communication open.