When you start your career, it is likely that you will not have a manager or anyone assisting you with you. In many instances, these vital people are around from the beginning. However, in some cases, you will be completely alone when you start your music journey.
Securing features, scheduling music videos, scheduling concerts, marketing, booking studio sessions, and so many other day-to-day musician tasks can seem overwhelming to someone with no representation. But, it can be done, but only if you are an organized person.
Here are three tips for the artists trying to juggle everything on their own.
You will never be able to manage yourself if you are not organized. Prioritize your tasks from most to least urgent every single week and spend each day knocking out these items. You will also need multiple email addresses for different communications. For example, have a separate email address for your bookings, a separate one for the equipment and services you purchase, and a separate one for your personal needs. This way, you will never miss an important message.
Also, whenever you secure a booking, place it on a calendar immediately. Being adequately prepared for gigs ensures a smooth show. Calendars are not just for your gigs. You will also need a content calendar to manage your social media postings. Remember the rule: three social media posts per day at peak hours with proper hashtags.
To stay organized, you will also need two phones: a personal and a business. Important text messages need to go to your work phone only so that you have all vital communication in one location.
Remember, as a self-managed artist, it is up to you to keep everything flowing. Therefore, you need to reply when someone reaches out to you as soon as possible. Do not leave business emails and text messages unanswered for days. This could result in a loss of features, gigs, and useful relationships.
When people reach out on social media, do not allow those messages to sit. Check your message requests, which acts as a spam folder of sorts. Some messages can end up in this folder if they come from people who do not follow you.
While you are acting as the manager and artist, be mindful that there is no one for you to hide behind. In other words, if a verse is not sent over in a timely manner or emails go unanswered, there is no one to take the blame except for you. You are the artist and the face of your self-managed company. Make sure that any interaction with you is pleasant and respectful.
You can manage your own music career, but you must take it seriously and build yourself up until you obtain a manager who will take the stress off your shoulder.