Email marketing is a fail-proof way to build trust with your fans, get feedback, and announce new records. As an artist, you have probably already established your email list and are sending out regular emails to your supporters. Below are a few tips that you can use to tweak your process and get the most out of your email marketing.
Personalize The Messages
According to Janrain and Blue Research, personalized subject lines can result in up to a 50% increase in open email rates. Birthday emails have the potential to generate 342% more revenue per email than standard promotions. With that being said, making your emails a little more personal will give your fans the feeling that you really care about them.
Make Your Inactive Fans Fall In Love With You Again
While it's critical to maintain a steady stream of new fans, don't forget your current ones! Often, an enticing offer such as a free song preview or a raffle for free merch can reengage a dormant supporter. Examine the type of content they previously engaged with and offer an improved version to recapture their attention.
Use Emotion To Connect With Fans
For musicians, putting emotion into music is the norm. Figure out a way to do this with your email marketing campaigns. For example, if you have a new break-up record, send an email to fans marketing your record as a song that can help people get through a rough heartbreak. At least a few people will be able to relate.
Make Sure Your Emails Marketing Is Mobile Friendly
Since 70% of all emails are opened on mobile devices, mobile optimization is crucial. Most people will leave a website if the site does not load within three seconds, so be sure that your emails are mobile-friendly with relevant text that can be read from a single screen without having to pan over. Also, ensure that the email and landing page load quickly with clear and easy-to-use buttons with appealing colors and font types.
Again, if you are already using email marketing, you likely have a good grasp of the process and what appeals to your fanbase. However, be mindful of these tips to ensure that your fans are getting the most out of their communications from you.
Blogged by @cakedupdrippedout