As an artist, your social media platform is essential to your growth. While you post your music videos, interviews, photos, etc., there may be times when your engagement decreases. This simply means that your followers are not liking, commenting on, or sharing your posts. Poor engagement occurs for a number of reasons. It could be that you are not sharing content during peak times, or you may have recently switched the type of posts you share. Since the Instagram algorithm only shows your posts to a fraction of your followers, you must keep them regaled as much as possible.
Luckily, there are several things you can do to correct this. Let's review a few helpful tips for getting your Instagram following re-invested in what you share.
Call to action
In each of your posts, include a call to action. This is an invitation for your followers to do something. For instance, if you post your new music video, include a line in the caption that reads, "Comment below if you're rocking with this one" or "Comment below if I should drop this one." Though minor, these small details instruct your followers to act under your posts.
Create relatable memes/graphics
In addition to posts about your music, you should make relatable content that your followers can save and share on their platforms. This can be funny or motivational memes or graphics. These types of posts are great for engagement because they can spread quickly across Instagram and lead back to your profile.
Share quality imagery
When posting your photos or videos, make sure they are clear. Blurry images or videos are not favorable and will likely tank.
Carousels are Instagram posts with numerous images. These are a great way to build engagement, as they provide multiple pieces of content for followers to engage with. If you have recently had a photoshoot, post several images from the shoot in a carousel. Or share various pictures from the photoshoot and a behind-the-scenes video of the set in the carousel.
Post videos instead
Whenever possible, share videos. Instead of posting still images from your video shoot, post a clip of the video. Videos posted on Instagram receive about 38% more engagement than photos.
Use strong captions
Don't be afraid to tell a narrative through your photo captions. Capture your audience's attention with a brief story in the caption. When sharing a video from your studio session, write what took place in the studio in the caption. Share what song you worked on and how the atmosphere was when you laid down the track. Readers will appreciate this personal touch. Use emojis, and remember to add your call to action at the end.
In all honesty, there is no one set way to increase engagement. It will all depend on your audience and what most appeals to them. However, these tips can assist, and Viral Media Boost can help you identify even more solutions with our extensive social media marketing packages. Take a look at our list of services and let us know which one you'd like to explore.