Cross-platform promotion is one of the most effective ways to get your videos across to your target audience. YouTube Music is the newly launched YouTube platform that has been designed specially to help artists feature their music to a larger audience.
Exploiting the sharing potentials of your music can work wonders, especially with YouTube. This is placing as many links as possible in as many places as possible to drive users to view your music. You can reach your entire fan base by sharing links on profiles, social media handles, etc., to funnel views to your channel.
Sharing your YouTube link is extremely easy and can be done as a post, or you can put it in the description of your profiles to boost views.
Finding the Right Niche Communities to Share Your Videos
You want to share your videos with viewers who will be interested in watching them in the first place. This is where your target audience matters. As long as you keep sharing your links in the wrong places, it wouldn't yield results.
There are a wide variety of places you can share your video content links. You have several Subreddits on Reddit or Quora topics that are relevant to your video content. Sharing your artist channel link or YouTube music links under such topics is likely to get you a couple more views.
There are also places on Reddit where people go and post random videos with YouTube enthusiasts. People then vote on the video they like best. Imagine having one of your videos ranking 1st that will indeed expose your music to many YouTube viewers.
Reaching Out to Influencers to Promote Your videos.
Influencers are one of the most lucrative ways to share your link to a broader audience. Influencers have spent years developing their audience base. Their audience won't only click on your link, but they will also share your link with others. This has the potential to provide a surge to your views on YouTube on a viral scale.
You can find influencers and speak to them if your content is appealing enough; you might be lucky enough to get one or a few of these influencers to share your links for free—however, it's far easier to pay them to promote and share your YouTube link.
Succeeding on YouTube isn't very easy. You may have to wait weeks, months, or years before you finally hit your first 1k or 10k views, even with great content. The key to success is hard work, dedication, and remaining patient.
Getting a lot of views on youtube takes time. The platform itself has its checks and balances to ensure that quality videos stand a better chance at meeting its users. Your first approach should focus on building your subscription base, and they will share your links freely. People like good content and they wouldn't mind helping share your link when it is relevant.