When launching your music marketing campaign, it is crucial that you track your metrics. This ensures that what you are doing works and shows you what areas you need to improve.
Your music marketing campaign can be strong, but if you are not tracking the analytics, then you have no way of making it stronger. Rapper DaBaby once gave details on his music marketing campaign, which included posting daily music content to his social media platforms. While this strategy is excellent, you must always check to see how well your content performs and how your followers respond to it.
Today, we will explore several metrics that every artist should be tracking in their music marketing campaigns.
1. Your Music Video Views
Whenever you share a music video on YouTube, you need to keep track of the analytics, especially if you put ad money behind your visuals. You want to ensure that your promotion is working and identify ways to tweak it for increased engagement. Other platforms such as WorldStar and SayCheese require you to pay to post your music video. Monitor how much traffic your video is getting on those platforms, which will let you know if the investment was worth it.
2. Your Song Streaming Numbers
Any time your music is distributed to streaming platforms, you should be keeping up with the performance. Your streaming numbers will tell you if your marketing efforts are driving people to stream your music. Platforms such as Spotify provide in-depth stats on your records and other resources on their Spotify For Artists interface.
3. Average Time Spent
The average time on web pages across all industries is 54 seconds, according to Contentsquare's 2021 Digital Experience Benchmark report. This is how long visitors to your website spend browsing around. Keep in mind that this number can fluctuate depending on your website type. In your case, it is a music website. Therefore, you want to make sure that the content is engaging, the site is easy to navigate, and most importantly, there is something eye-catching that they can purchase within their time on the website, which can be your album, merch, show tickets, etc.
4. Visits Your Channel or Artist Profile
You want to pay close attention to how many visits your YouTube channel is getting. Also, monitor how many people visit your artist profile on streaming platforms. This will give you a good idea of how your fanbase is growing. If these numbers are high, people are interested in coming to your profile to check out your music. If these numbers are low, then you'll need to determine what can be done to get more people engaged.
5. New Subscribers & Followers
This metric is also one that follows how well your fanbase is growing. When people follow you or subscribe to your channel, they want to keep up with your progress and new music continuously. You want to make sure that you are keeping these new followers and subscribers enthralled by constantly posting new material.
6. Traffic Sources: SEO/Organic Traffic & Paid Ads
As stated earlier, when you pay for ads, you always need to monitor them to make sure your money is going to good use. Your ads are heavily based on search engine optimization or SEO. This is the method of obtaining visitors through search engines' free, organic, editorial, or natural search results. Monitor your website's SEO metrics to see where you can approve it. Your page URL, title, and headings are all important in having a good SEO. Check out the video "SEO Tips to Improve Organic Traffic in Under 15 Minutes" below for valuable ways to help your website traffic.
7. Audience & Geolocation
Have you ever seen an artist release their list of tour stops and wondered why your city or state did not make the list? That is because the musician has identified where their fans are and are going to those places. Where your audience is located determines which areas you should be targeting. Suppose you have many people in Houston, Texas, following you, purchasing your music, and watching your videos. In that case, you should be targeting those areas in your ads, music rollout, and any other promotional facets of your career.
8. Revenue Growth
In the end, your music marketing campaign should be making you money. Your efforts should be bringing in merch orders, streaming money, music sales, and ticket sales. While we understand that this can take time, if you do not see an increase in revenue at some point, you need to take serious action in improving your campaign.
9. Return On Investment
Return on Investment or ROI is a typical profitability statistic for determining how well an investment has done. The ROI is determined by dividing the investment's net profit (or loss) by the investment's initial cost. Look at how much money you have made from your music and divide that by how much you have invested. If you find that the ROI is low, one way to increase it is by generating more sales and revenue. You can do so by offering social media promotions and raising the prices on merch, ticket sales, and events.
10. Cost Per Result or Cost Per Click
Your cost per result or cost per click is used to evaluate the expenses of showing people ads on search engines, the Google Display Network for AdWords, social media platforms, and other publishers. The average Facebook cost per click for most industries is between $0.70 and $1.01. This is how much most advertisers pay each time someone clicks on their ad. Since this can get very costly, you want to be sure you target the correct audience. The "Advertising and Marketing CPC Explained for Beginners" can help explain this process.
No artist's music campaign will look exactly alike. You will need to find what works for you and apply it. Let Viral Media Boost help push your music with our wide range of marketing products. Having serviced over 60,000 musicians, we can take your music career to the next level.