As we all know, 2020 was a wild year for everyone, but musicians were hit with a unique type of hardship. With venues closed down, artists could not perform nor throw any types of events. This created profound financial challenges for entertainers who depend heavily on shows to pay their bills.
While the world remains open at the moment, it is not entirely back to normal. With the Delta strain of COVID-19 wreaking havoc on the world, it will not come as a surprise if another lockdown is on the horizon. Artists need to be prepared this time around so that the lockdowns do not hit them as hard.
Build Your Online Merch Store
During lockdown orders, online shopping soared. When in doubt, even in the middle of the pandemic, people will comfort shop. Before the next potential lockdown occurs, ensure that your online store is fully stocked with your merchandise, music, and anything else you can sell. This is a great way to keep money flowing in if everyone is forced back inside. Also, think COVID-19: be sure to add custom masks to your inventory.
Monetize Your YouTube Channel
You might want to work on monetizing your YouTube channel ahead of another shutdown. You will need to have at least 1,000 subscribers to your channel to activate monetization features, so work on getting people interested in your content. This is another way to bring in some coins if you are forced to stop performing.
Put Out As Much Music As Possible
In these uncertain months, now is not the time to hoard music. Many artists have hundreds if not thousands of unreleased songs that have stockpiled over time. Since your streams can provide consistent revenue every month, get that music out pronto. The more music you have on streaming platforms, the more your fans will listen. As you release this music, remember to promote each single aggressively and let your fans know that you are keeping a steady flow of tunes coming.
Sharpen Up On Your Virtual Performance Skills
Do a trial run of a virtual performance in case we have to go back to those days. While they are not as fun as in-person shows, if the pandemic forces us to stay home, we don’t have much choice. Be sure to make sure your technology is up-to-date and functional for your audience.
Fix Your Credit
Consider fixing your credit. A high credit score can be your saving grace if the pandemic slows down your income. Consult with a credit specialist in your free time to get an idea of where you stand and how you can improve.
Listen, no one wants to think of another lockdown looming, but it is certainly a possibility with COVID-19 still claiming lives and leaving many people struggling. Consider these steps to ensure that if that lockdown does take place, you can remain comfortable.
Remember, we’re all in this together.
Blogged by @cakedupdrippedout