YouTube Music has officially switched over to audio-only for free users. The move went into effect earlier this month. For the average YouTube user, this means absolutely nothing. But for those who prefer YouTube’s music streaming option, this is a pretty big deal.
In the past, videos on YouTube Music were able to be streamed under the free options. Now, users must switch over to YouTube Premium if they’d like to watch the videos along with the song.
YouTube Premium currently costs $11.99 a month and includes ad-free videos, the option to play videos in the background while you minimize the app, and music and video downloads. This music-driven leg of YouTube currently has over 50 million paid subscribers, which is likely to increase following the updated limited offerings of the free service.
This new update could potentially have an impact on artist streams, though it is unclear exactly what. We suggest that indie musicians get familiar with the audio-only formatting and advise their fans who use the streaming platform in order to keep enjoying their music.
Are you enjoying the audio-only update on the free version of YouTube Music, or should they bring back videos for all users?
Let us know your thoughts!
Blogged by @cakedupdrippedout