In today's hip-hop industry, every artist is doing their best to get noticed. Sometimes, this includes doing things to go viral, such as the latest dance challenge, skits, and even dissing fellow artists. It is not uncommon for little-known acts to aim at more prominent rappers in their rhymes to gain a quick buzz on the internet. Most times, there is no real beef there. However, this method is not always full proof. In fact, the move has the potential to annihilate an artist's career before it even begins completely.
Today, we'll explore the pros and cons of using rap beef as a marketing strategy.
If Lil Durk drops a new record, for example, and an underground artist uses his beat to freestyle over it and diss him in the process, that will undoubtedly get a slight buzz. If someone types the name of Durk's song on YouTube, the diss is likely to pop up in the results, and fans of Lil Durk may be curious to see what the artist has to say, therefore giving the video more views.
Another pro is that if the record is good, it will circulate quickly on social media. For instance, if the artist promotes the diss track on Instagram rap blogs or rap review YouTube channels, it is likely to gain some traction, which will drive their social media following up. At this point, while the buzz is hot, dropping new content is essential. New music can ride the wave of the diss track, as many people will want to tune in for more potential beef.
Rapper Tekashi 69 made an entire career with rap beef, trolling, and ultimately being a snitch. Much of King Von's allure was also deeply rooted in his street beef with fellow Chicago rappers, which turned deadly at times. The rising surge of musicians in Jacksonville, Florida, has resulted in a lot of animosity among the city's rappers, which has attracted the mainstream and piqued fans' interest.
Dissing a rapper can result in being blackballed from the industry, especially if the artist is big enough. One example of this is the T.I. and Lil Flip beef of the early 2000s. Since Lil Flip went at rapper T.I. on wax, we haven't heard much from him. Though Lil Flip had a few hits at the time, going at the fan-favorite T.I., who could arguably rap circles around his less lyrical opponent, was not the best idea.
Rap beef can often turn deadly, as seen with the murders of Tupac and Biggie. Therefore, record labels may see an artist as a liability if they are constantly causing trouble with other hip-hop acts. Even other artists may distance themselves from someone dissing other artists. And never underestimate fan bases. An artist's fans can attack anyone dissing their favs on social media.
Many rappers are subjected to shootings that some view as "random," though behind-the-scenes, they often stem from beef with other rappers or street issues. Therefore, any artist looking to go this route will need to weigh if dissing others is worth their life.
In conclusion, we are not here to discourage an artist's marketing strategy. But, understand that this way of marketing music has its rewards and consequences.
Blogged by @cakedupdrippedout