We’ve already stressed the importance of having an artist website for your fanbase to purchase merch, tunes, concert tickets and keep up with the overall status of your career. Many people feel that websites are no longer useful with an active Instagram account. However, this is the furthest thing from the truth. Your website serves as a more focused place where your fans can keep up with you outside of social media. Take Beyonce.com, for example. In addition to dope photos of Queen Bey, fans can see her latest endeavors, exclusive drops, social impact efforts, and so much more in a carefully curated web experience. Her website is essential to fans and is far more personalized than her social media profiles.
Take a look at your website. Are your photographs updated? Is your latest music available for purchase? Are your latest music videos on your website? Is the site as a whole outdated? If so, a makeover is necessary to make the greatest digital impact.
Hire a Professional
Hire a professional web designer to update the website aesthetic and evaluate it and ensure the new look will resonate with visitors. A professional will know which color schemes and layouts are most appealing.
View your daily stats to see which content site visitors engage with the most. This will give you a clear picture of what they want to see. Content that is not performing well should be replaced or removed.
Remove Poor Quality Content
If your website is old, it may feature content from the start of your career that is not the most polished. Get rid of it. Only share your best work. As an artist, you are supposed to grow. You can save the throwbacks for the occasional social media #TBT post, but your website isn’t meant for this.
Also, re-read your artist bio. Consider updating it with recent accomplishments. If writing is not your strong point, hire someone to construct a professional synopsis of your career.
Let’s start the new year correctly. Out with the old, in with the new!
Blogged by @cakedupdrippedout