While your website is ideal for your merchandise, selling your artist products on Instagram Shop is a great move.
Instagram Shop allows businesses to showcase products and promote to new customers using Instagram. Brands can curate a list of shoppable products which are discoverable by clicking the "view shop" button on the Instagram homepage. The page is a virtual marketplace where users can view miscellaneous items from various businesses.
Fans can access your shop by going to your profile and clicking "view shop." This will allow shoppers to see only your products without fishing through the sea of other items for sale on IG.
Let's go over a few tips to get you set up with Instagram Shop.
Create a Business or Creator IG Account
Before setting up your Instagram Shop, you have to make sure you change your Instagram into a Business account. Once this is established, you'll need to link your Shop to a Facebook page. You can do this by going to your settings, then "Edit Profile," "Page," and connecting to the desired Facebook profile.
Upload Your Merchandise Catalog
Your Instagram Shop will include a full list of all of your merch on your website. To make this easy, you can link your already established e-commerce catalog to your Instagram. This will automatically upload everything you sell on your website to your Shop.
Promote Your Shop
Even though you'll have a Shop link on your profile, promoting the Shop on your Story and during your IG Live sessions is smart. Many people are still not completely hip to the idea of the IG Shop, so explain what it is and how it can be used to access your artist merch directly through Instagram.
Use Shopping Tags
Shopping tags get your followers interested in the merch you are selling. For example, if you are wearing a t-shirt from your merch line, you can tag that shirt. Fans can then click on the tag to view the shirt's details, size, price, and purchase.
The Instagram Shop feature creates an efficient way for fans to shop for your merchandise. Use this tool for your next collection of products.
Blogged by @cakedupdrippedout