Making excellent music and launching quality marketing campaigns are vital in making the best of your musical career. However, networking is just as critical. Oftentimes, it is not a matter of what you know but rather who you know. Let’s discuss a few basic networking tips for artists looking to get their names out there.
Attend Networking Events
As an artist, attending networking events can easily put you in a room with the right people. Checking out sites like Eventbrite can keep you informed about local musician meet-ups or artist mixers and showcases that would be of interest to you, especially if you are trying to get noticed.
Larger networking events obviously have more potential for bringing in higher-quality leads. However, you can baby-step your way into the upper echelon functions by using the smaller ones to sharpen your skills, such as confidently introducing yourself and then presenting your music.
You also want to be sure that you are finding the best networking events for the type of music you make. If you are an R&B singer, then a country music meet-up is not going to bring in any leads.
Hold Off on the Demo
While it may be tempting, try to refrain from throwing your demo around during your first time networking. Instead, work on building a relationship with a person. For instance, if you meet a music exec during a showcase, try not to dive headfirst into your music career. If the person is attending a music event, they already know that they are meeting musicians. Try to exchange contact information and keep in touch with them. As long as you make the first impression pleasant, eventually, they will want to know more about you.
Keep In Touch
Exchanging contact information does not always mean phone numbers. Today, following one another on social media is a great way to stay connected once the event is over. Make it a point to be sure that you know how to reach the people you meet.
While they may be outdated, business cards still work. It is always a bright idea to have them handy during networking events, concerts, etc. They should include your social media handles, email addresses, website, and any other means of contacting you. As you are handing out your card, also remember to ask others if they have a card with them as well.
You never know who you may run across while networking, so be sure that you are prepared when you attend. Ask yourself, “Why am I going?” “What am I looking to gain?” Even if the event is virtual, you can still leave a lasting impression that could take you to the next level. Good luck!
Blogged by @cakedupdrippedout