Advertising on Spotify is becoming increasingly popular among artists. What used to be an option only for large corporations with big budgets, Spotify advertising packages are now geared towards small businesses and indie artists, starting at just $250 with the Spotify Ad Studio.
If you decide to take this leap for your music, let’s explore three types of Spotify advertising options that will give your music a boost.
This popular ad style enables you to reach your target audience on any device, in any setting, at any time of day. During active sessions, audio advertising is played in between songs. Audio Everywhere also provides a clickable display link for whatever song or album you are promoting in the Cover Art area. This allows you to direct traffic to your Spotify page or external URL.
Sponsored Session (for mobile and tablet only)
This session is a negotiation tool that allows you to give your viewers 30 minutes of continuous streaming in exchange for watching your advertisement. After the ad has finished playing, a clickable display link appears, allowing users to begin their 30 minutes of uninterrupted listening or explore more of your music.
Homepage Takeover (for desktop only)
The Homepage Takeover gives artists the advantage of displaying an ad on the front of Spotify’s Homepage for 24 hours. Homepage Takeover is clickable and supports rich media, enabling any artist to include interactive elements to capture attention, such as their latest visuals.
Though several other types of Spotify advertising options exist, these three have been proven to give artists great results for their marketing campaigns. While this option may become costly, it is worth the money. Give Spotify ads a try, and let us know what you think.
Blogged by @cakedupdrippedout