Three Ways to Market Your Music Offline In 2022 - Viral Media Boost

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    Three Ways to Market Your Music Offline In 2022

    • 2 min read

    Three Ways to Market Your Music Offline In 2022

     

    Here at Viral Media Boost, we focus a lot on ways to go viral with your music on the internet. However, that does not mean that we do not know the value of in-person marketing. Even in the world of social media, offline promotion is still highly effective and necessary to get your music noticed.

     

    We challenge artists going into 2022 to take advantage of offline music marketing. Here are a few ways you can do this.

     

    Find Out Where Your Fans Hang Out

    This will take much research, but it is worth it. Find out if your fanbase in your area enjoys the local music scene. Determine if they attend shows in the area. Determine which nightclubs and other venues your fanbase frequents. Go to these places and hang up posters, hand out cards with QR codes to your music on them or simply introduce yourself to attendees. 

     

    Network With Local Radio Stations

    While radio has lost some of its popularity in recent years thanks to streaming platforms, it has never entirely lost its listenership. Build a rapport with the local radio stations in your area. Connect with the on-air personalities and ways to get in touch with the higher-ups at the station. While it is not this easy to have your music continuously played on the radio, a DJ may do you a favor during their time slot and spin your music or simply shout you out. These connections are important as you grow your career.

     

    Putting Your Music In Record Shops

    Let’s be honest, most people do not purchase physical CDs anymore. We also have streaming to thank for this. However, independent record shops still exist and are a curated hub for music lovers looking for vinyls or who are still in love with receiving physical music. These are perfect locations to touch your fans. Reach out and ask owners of local music shops if they’d be willing to have your physical CDs in their stores.

     

    While these three strategies may be considered “low-powered,” do not overlook them. There is no such thing as too much promotion. Give them a try, and let us know how it works out.

     

     

    Blogged by @cakedupdrippeout