A successful music rollout is needed to guarantee that you get the most out of your new releases. While each artist has their unique way of dropping a new album, there are a few key factors that every musician should consider when gearing up for their big moment. Below, you'll find a few tips to solidify your upcoming music release.
Connect With YouTube Reviewers Ahead of Time
At least a month before releasing your music, reach out to several YouTubers that review records on their channel. This will take a bit of research on your part, as you will need to find the creators who review the genre of music you are putting out. Create a list that includes plenty of options and sort it based on who has the largest number of subscribers. Once you pinpoint the ones you want to work with, get your music to them pronto to ensure they have enough time to review the record before your project is released.
Have Your Music Ready Ahead of Time
You want to have your music ready at least three months ahead of your release. This guarantees that there is plenty of time to get your content over to music reviewers, bloggers, and anyone else who may be helping to promote. This can also help you establish your goals for the project, such as which record you would like to be your lead single and which one you will shoot a visual for.
Make Sure You Have Interviews Lined Up Ahead of Time
Weeks before your album's debut, you want to make sure that you have some interviews lined up. A PR person would usually be the one to coordinate these for you. However, if you are doing everything independently, you want to make sure you reach out to podcasts, YouTubers, and pretty much any interview-based platform that welcomes indie artists.
Submit Your Tracks to Spotify Playlists
Getting your music on some of Spotify's playlists is a great way to expose you to new fans ahead of your release. Refer to our list of Independent Spotify Curators. Be sure to submit your records at least two months in advance to give them enough time to be placed on the lists.
Album mode is an exciting, stressful, and rewarding moment if you use your time wisely. As previously stated, every rollout is unique to the artist and their marketing strategies, but add these few tips to your plans for the best results.
Blogged by @cakedupdrippedout