Running ads on Facebook can help to boost your music and reach a wider audience. While orchestrating an ad is relatively inexpensive and straightforward, here are few tips to make sure you are getting the most of your investment.
Expand Your Reach with Page Post Engagement Ads
While you have likely received a good amount of likes on your artist fan page, it is crucial to reach all of your following. Considering that Facebook's algorithm only allows a selected few of your followers to see your content, engagement ads are essential to reach the bulk of your followers.
To establish engagement ads, select the "Engagement" marketing objective. This includes shares, likes, comments, offer claims, and event responses. Utilizing engagement ads can ensure that your content reaches all of your supporters.
Using Video In Your Facebook Ads
As an artist, using visuals in your advertising can yield promising results. Allowing anyone who interacts with your ad to see your music video can be a great first impression. As of June 2017, views of branded video content on Facebook increased 258%. Today, over 500 million people view videos on Facebook daily.
Video ads can be up to 240 minutes long, which is plenty enough time for an artist to post their entire music video in the ad.
Using GIFS In Your Facebook Ads
If you prefer to keep your Facebook ad short and sweet but still interactive, using a GIF in the ad will suffice. These can be less than 10 seconds but can still showcase you as an artist and entice viewers to want to know more. GIFs also show up better on mobile devices, which is how most people utilize Facebook these days.
Creating An Ads Budget
Facebook has created an advertising structure that is affordable for all budgets. This is helpful for independent artists, as marketing your music can be costly. Create a realistic budget that does not overwhelm you. It should be something that you can easily maintain week-to-week.
While Facebook offers many more suggestions and tricks to ensure that you are getting the most out of your ads, these few are a good start. Head over to the Facebook Ads Guide for more ways to maximize your advertising.
Blogged by @cakedupdrippedout