Today’s artists take extraordinary measures to grow their Instagram, Facebook, YouTube, and Twitter following. However, several social media sites are rarely ever spoken about in the marketing conversation despite being excellent tools for promoting music. This article will explore a few unlikely social media platforms that all artists should consider using.
While Clubhouse came in with a bang sporting a level of exclusivity, it has since seen a decline in popularity over the past few months. Nevertheless, it still dons an impressive 10 million users on its platform. This app is an excellent tool for artists because it is a live audio tool, which gives the feel that you are in a room with actual people. Musicians can benefit from this by creating rooms to preview new music, holding conversations with their followers regarding the music industry, and much more. You can use your following on other platforms to promote your rooms and topics, marketing them as virtual listening parties or panels. Or, you can also join rooms of fellow artists, producers, and A&R and use them as networking opportunities.
LinkedIn is usually in the conversation pertaining to networking among corporate professionals. However, it is also an exceptional platform for building music business relationships. The site connects those within the same industry, meaning that other artists and industry pros can find and network with you. While it is not the best for sharing your music, you may post engaging content and participate in meaningful conversations related to music.
Reddit often goes overlooked, despite having a plethora of benefits for artists. Sporting over 430 million users, the forum-based site features scores of groups known as “subreddits” that you may post on. As a musician, it is essential to know which ones to post in to get the most of your time on the site. You’ll want to read up on specific communities before joining to ensure that those within them are interested in what you are offering. For instance, posting your hip-hop music on a subreddit about Christian values will probably not get you the results you’re looking for. Remember that Reddit users have the ability to upvote or downvote your posts on the subreddits, so be sure that you are posting engaging music on the appropriate ones.
Similar to TikTok, Triller is a music video and social platform with over 65 million active users. It is riddled with features that can help artists get their music out to the world quickly and efficiently. One standout feature of Triller is the ability to directly upload your music or integrate your Spotify with the app.
To increase your following, try finding out what is trending on the site and integrate yourself and your music with the current challenges and content. Be sure you are also liking, commenting, and reposting as much as possible to build your visibility.
It is important for artists to tap into nearly every social media platform around, not just the popular ones. The more of a digital imprint you leave across the net, the more your fanbase will grow. Keep these in mind during your next mixtape release campaign. It may also be worth giving Tumblr, Snapchat, and Twitch a chance as well. Let us know how it goes.
Blogged by @cakedupdrippedout