Use the Instagram Story Link Feature to Promote Your Music - Viral Media Boost

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    Use the Instagram Story Link Feature to Promote Your Music

    • 1 min read

    Use the Instagram Story Link Feature to Promote Your Music

    Last year, Instagram decided to allow Story link sharing to all accounts. This feature was initially reserved for businesses and influencers with a certain number of followers. Now, anyone can add a link to a website in their Instagram Story, allowing viewers to quickly and easily access products or services promoted on the Story.

    Artists can benefit from this feature greatly by adding links directly to Story posts about their music, merch, and shows. The way it works is, anytime you add a Story, before sharing it, look towards the top of the screen and select the third icon, which looks like a smiling post-it note. Several features will then come up on the screen, and you’ll select “Link.” You’ll then be asked to paste the link you want and click done.

    For example, if you share a clip from your new music video to your Story, you can paste the YouTube link directly in this Story post. When people see the video, they can click the link and be directed to YouTube. This is much more convenient than simply telling your followers, “link in bio.”

    Every musician should be utilizing this tool when posting an IG Story now, especially artists trying to build their fanbase. Add your link even if the Story post is just a photo of yourself. You can even customize the text to let viewers know precisely what the link leads to.

    Give it a try today and make this a part of your day-to-day content sharing on Instagram.