Today, artists use social media challenges to help promote their music. This often involves fans performing a dance to a certain song. Consider the City Girls Twerk Challenge for their record “Twerk” featuring Cardi B or the Doja Cat Silhouette Challenge to accompany her record, “Streets.” Fans across TikTok and Instagram shared their take on these fun challenges and even competed for a cash prize in the City Girls offering.
Challenges have become a great marketing tool to break new music. However, as an indie artist, how do you sway people to participate in your challenge? Let’s talk about it.
Incentivize the Challenge
If you have the means, offer a cash prize for the best performance of the challenge. Let followers on your social media platforms know that you will choose a winner by a specific date. Have them send their clips performing your challenge and post them on your platforms. Not only does this give you continuous content, but it also drives engagement to your profile and gets more eyes on the challenge, which will motivate others to participate.
Hold a Vote
Have your followers help you vote on the best challenge videos. Post the clips on your IG Story and include polls for viewers to vote on their favorite clip.
Ask Others to Promote the Challenge
Ask your peers to post about the challenge and the prizes associated with it on their profiles. Sharing will expose their followers to the challenge, getting more social media users interested.
Challenges are a great marketing tool to break new music. Do not underestimate them.
Send us your next challenge for your music.
Blogged by @cakedupdrippeout