Podcasting has ballooned in recent years, with hundreds of shows emerging and even more listeners tuning in weekly to listen to their favorite shows. Hip-hop is one of the most popular music podcast themes, with shows like the Joe Budden Podcast and Million Dollaz Worth Of Game delving into the genre and interviewing some of the industry's biggest names.
With such an interest in hip-hop podcasts, it is a perfect lane for rappers to tap into to grow their fanbases further. Here are a few reasons why every rising rap artist should explore the world of podcasting.
Podcasting Opens You Up To a New Audience
A hip-hop fan is likely to check out a hip-hop podcast to hear a meaningful conversation about the history of the genre and the happenings of today. As your show grows, it will appear in recommendations on streaming platforms to people who stream other podcasts of similar topics. You, as an artist, can attract new fans by sharing your thoughts on music and previewing some of your own. This is a great way to promote your upcoming projects, so take full advantage.
Podcasts Are Easy To Create
With the Anchor app, podcasts can be made right from your phone. You can easily upload to Spotify, Apple Podcasts, and iHeartRadio with the click of a button once you finish recording. Even if you choose to purchase some entry-level equipment to improve your sound, you will likely spend much less on your show than you do creating music. Around $250 can get you a decent microphone and headphones on Amazon. Another $400 can get you a laptop, which you can record on, edit and add effects to your show.
You Can Monetize Your Podcast
Indie artists are always looking for ways to make money. Podcasting is a great way to make some extra income. Of course, it will mean growing your fanbase with various marketing techniques, but once you do, you can begin to promote products and services. Hip-hop shows such as Dirty Glove Bastard Off The Porch charge guests to appear on their show, which is also a great way to make money if you have a big enough following.
Yes, the podcast industry is a bit oversaturated. However, there is room for everyone. All rappers should try their hand at it at least once. If nothing else, your fans will get to know you on an intellectual level, which is always a plus. Check out the shows named in this article and use them as a study guide of sorts. What about their program works for their audience? What aspects, if any, would you like to incorporate in your show? What could you do differently to make your podcast stand out? Once you launch that podcast, please send it to us. We'd love to give it a listen!
Blogged by @cakedupdrippedout