If you are serious and passionate about your music, the following are 15 things you must do to make it in the music industry.
- Study the Music Industry
As the saying goes, “look before you leap”, you must first understand how the music industry works before you push yourself to be a part of it. This would help you structure your career and define who you want to be in the industry.
- Carve a Niche
Everybody cannot be the same, so you must work towards standing out in the crowd. No matter the turn-downs you receive, let it be the motivation you need to forge ahead. The road to making it in the music industry may seem long and frustrating. Remember, “when the going gets tough, the tough gets going.”
- Grow your Brand
Understand that your name is not only a stage name but a brand, so you must invest your time and effort to protect it as well as grow the brand. You can also decide to incorporate the brand so that you can receive tax breaks as well as manage your cash flow and expenses properly.
- Promote your Music Yourself
What kind of music do you want to get into and what is your target audience! This question will help you identify the kind of people that will be interested in your songs and then give you a clear picture of where to find them. A well-structured promotional system would go a long way in ensuring that your music is accepted by your target audience.
- Improve your Skill
With the high-rise in technological advancement, you can learn and develop a skill from the comfort of your home. As a musician, you should not only concern yourself with songwriting and hitting the studio afterwards. You may learn how to produce your music without going to a recording studio. This is possible if you are willing to take a step further in your music career that is different from what everybody is doing.
- Understand the Law
You need not be a lawyer before you can own a claim to your music when someone infringes on your right. If you don’t have time for that you can seek the advice of a competent professional to put you through the various Intellectual Property rights that you are entitled to. You can also register your works with the Performing Rights Societies, and you will be paid dividends each time your song is played on the TV, radio or used as a soundtrack in a movie.
- Identify Streaming Sites and Distribute Your Music Effectively
Music streaming sites are platforms where people listen to music and sites such as Spotify is a good place to start. So distribution of music is no longer for signed artists on large record labels, an emerging artist can have his music widely distributed through streaming sites strategically placed to gain audience attention.
- Have a Defined Plan on Social Media Platforms
If you must join social media, which is important, it is very important that you have a clear focus and a defined plan on what you want to achieve on the platform. Don’t just focus on yourself alone but also talk about related topics in the music industry as well as other artists too. Be strategic and dynamic.
- Create a Team
No man knows it all, so you have to get people to join you in this journey to making it in the music industry. To achieve success, you have to make a well-oiled team that comprises of label manager, booking agents, publicists and social media managers. Having a talented and highly motivated crew that believe in you will bring resources to your table.
- Be Consistent
Consistency is the key to make it in the music industry. Stick to your brand and steer the course till the very end, your hard work will pay off.
No man is an island and to avoid being all by yourself in the industry, you have to take a cue from other people’s successes and failures. Interacting and communicating with other artists in the music industry is a great way of learning. So try not to isolate yourself from others instead form a relationship with others.
- Seek Opinion from Outsiders
Your family and friends will always give you their support and on many occasions, they would not want to tell you what they really think about your music so that you don’t feel hurt. In order for you to improve, you have to grow a tough skin and accept every criticism that comes your way. Ask for people’s views about your music and work on the feedback gotten.
- Be Wary of Who you Take Advice From
Have an independent mind such that you will be able to make an informed decision by yourself and take every result that comes out of it without blaming anyone.
- Lay Gigs and Perform Live
If the big shows are not forthcoming, you can start small with gigs and live performance. This is another way of selling yourself within a small group and when the crowd starts increasing you will be encouraged to produce more songs.
- Stay Humble
Stay humble even when you have become successful, don’t lose yourself in the glamour and glitz instead work hard and mentor others that are coming after you.
So, there you go, 15 things that will help you become the best version of yourself in the music industry. If you have some pieces of advice you'd like to give to readers, which we haven’t covered in this blog, please, leave a comment below and let’s hear from. We all learn from the experiences of one another.