There are lots of questions about the Coronavirus and it’s after-effects. Questions are being raised on how things will look once this pandemic is over, questions like;
What will be the new normal? Will the music business get back on its feet?
A lot of people have been affected and a lot of others are still being affected by the coronavirus, and this is the right time for us to accept that life is gradually changing. The truth is that the whole fear about coronavirus and the quarantine will go away, but going back to normal will be slow and long.
The world and the music industry will have to come to terms with the new reality; this reality, of course, is birthed from the experiences that we have all gotten from this current pandemic.
Let’s look at some area of the music industry and the possible impact of Covid-19 on them:
Everyone misses live concerts and live music; everyone, including the musicians who perform live music. A lot is being said about the number of events that have been canceled or postponed. These cancellations led to the instability of upcoming artists and old ones alike, all being uncertain when they would be able to perform again on stage.
There will be a slow and hard return to live music again. When this lockdown is lifted, a lot of gatherings will need to be cleared and approved before they can be held and based on strict guidelines. Some venues will just be allowed to host events with limited guests to get some quick cash—the only a few who would not feel the heat much will be local artists and cover bands.
Many music fans will be hesitant to enter a crowded music concert. As a result of the COVID-19, people would think twice before they enter a venue that would host a large crowd. This whole process can lead to reduced ticket sales. It however seems that this impact will be temporary, but it will still linger for a while before people get re-accustomed to attending live concerts and music shows/festivals again.
Some artists are still releasing music even with the pandemic as a distinct challenge. Other artists are postponing their song release till the coronavirus pandemic is over. Of course, there are responsible reasons to postpone releasing a song; this is because some artists will need promotional and physical products before they release a new song and all these will be affected by the lockdown imposed in major cities across the world.
There is a prediction of a massive release of albums during the fall. The pandemic has held of those currently planning to release their songs; all these postpone songs and those who initially planned to release during the fall will lead to a clash of release dates.
This will force fans to choose between releases either for streaming or purchasing purposes. Fans will be shared and sales will drop for artists who would initially make a big sale from a song release. However, only time will make us know those who will survive the rat race of album launch after the pandemic.
Despite the pandemic, there are lots of companies still hiring professionals during this period. One way or another, everyone needs to complete a task to satisfy their followers and there are always people available to take on these tasks.
This is not to deny the fact that the pandemic has cost a lot of people their jobs. Many people are out there looking to do one or two tasks to get stipends and whether these contracts will come as short term or long term is yet to be determined. But when live music is back on stage, there will be a lot of music job vacancies.
This pandemic is teaching businesses how to survive with few staff strength. With a lot of staff staying at home, businesses are trying to stay afloat and as soon as they get used to this level of productivity, it may become their new normal. Many music companies are learning to survive with the few staff they have and may eventually want to maintain it that way after the pandemic.