Russ & His Best Friend Team Up For New "Artist-Friendly" Record Label, - Viral Media Boost

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    Russ & His Best Friend Team Up For New "Artist-Friendly" Record Label, DIEMON

    • 1 min read

    Russ & His Best Friend Team Up For New "Artist-Friendly" Record Label, DIEMON

     

    Russ is trying his hand as a label exec alongside his best friend Bugus with the creation of their new record label, DIEMON.

    The "HANDSOMER" rapper has managed to successfully navigate through the world of hip-hop without depending on a major label deal. Therefore, the 29-year-old is pretty well-versed in what it takes to make it as an independent musician and wants to ensure that his signees have more control than the average signed artist.

    "Everyone owns their masters; everyone owns their publishing," Russ revealed to Variety.

    In addition to each artist owning their masters, Russ says DIEMON will not make money from artist merch or tours. The rapper feels that believing in the artists is all that's needed, which is why they've already announced the first act, LaRussell, whom he and Bugus discovered on TikTok.

    Russ said DIEMON was "12 years in the making" in an Instagram post announcing the new venture.

    "One of our dreams was to have our own label when the time was right and help the artists of tomorrow that we believed in. That time has officially arrived!!!!," he continued. 

     

     

     

    DIEMON is eager to welcome additional acts and provide them with resources, PR, and funding.